GDPR Issues

A national charity had been advised to contact all donors to obtain consent to allow the charity to continue to contact them in the future. The charity had been told if they did not have specific consent from the donor, then going forward the charity could no longer contact them.

Only 10% of the charity’s donor list responded to the request, dramatically reducing potential future donations.

The charity’s fundraising officer contacted Affinity Resolutions and after meeting with their senior management we were able to advise that this was incorrect advice in their situation and provide them with a solution to their problem.